CEOs are story tellers; you’ve got to create a story people want to work for, a story people want to buy, a story people want to invest in. A fantastic story may be your last when it doesn’t come true. An unexciting story may never get off the ground. How far do you stick your neck out to create goosebumps–that’s the rub.

Categories: Entrepreneurism, Journal, Notes to myself, CEO musings